Salma Hayek followed her success in Desperado with a brief but memorable role in From Dusk Till Dawn. In 1999 she co-starred in Will Smith's big-budget Wild Wild West, and played a supporting role in Kevin Smith's Dogma. In 2000 she had an uncredited acting part opposite Benicio Del Toro in Traffic.
Around this time Hayek founded production company Ventanarosa, through which she produces film and television projects. Her first feature as a producer was 1999's El Coronel No Tiene Quien Le Escriba, Mexico's official selection for submission for Best Foreign Film at the Oscars.